Monday, September 22, 2008

GROWING VISUAL DELICACY OF FOOTBALL

Football in India is only growing manifold. The one instance I would like to emphasize here is the increasing shows of live football matches in various TV channels. Some years ago, we were only glued to international club matches featuring Premiership, La Liga, and Champions League being aired by ESPN/Star and Ten Sports respectively. Although we were aware of the other European countries respective leagues, we were not a party to that extravaganza visually. The growing viewership and followers of these leagues have enlightened the media watchers to add more to the itinerary. This gainful thinking in the right direction has treated us with more choice and more football actions. With each passing year, there is adding up of one more new league.

As of now, the leagues featuring are English Premiership, Spanish La Liga, AFC Cup matches in ESPN/Star Sports; Bundesliga and some Italian Serie A matches in Neo Sports; UEFA Cup Italain Serie A, French Ligue, bit of Spanish La Liga, Champions League, and our I-League in Zee Sports; UEFA Cup Champions League, French Ligue, the newest introduction Dutch and Scottish Leaque in Ten Sports. Besides this, we also have DD Sports airing domestic football matches. Oomph, that is too much of it, doesn’t it? But, I am sure you would like to have more.

The spurt of this entertainment can be attributed to the spurt of various sports channels. I think in the future, we will definitely get a 24-hour dedicated football channel. Apart from this visual representation of football matches, World Space Satellite Radio has also delivered first ever all-sports satellite sports channel in India known as ‘Play.’ This also features football news, updates, and commentaries.

Hoping to have more of these.

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